臺灣全民學習平台 創意行銷(全球僑胞數位學習自學課程) 講師:李智仁 影音教學 中文發音 繁體中文版(DVD版)
※本課程為自學課程，不提供測驗、討論區、證書等功能。
亦無教師駐版！
本課程先解構傳統的行銷理論，透過案例分析，引領學生觀察與思考行銷模式的成功與失敗原因。
在對於行銷理論與模式具備正確理解與認知後，再啟發學員將創意挹注於行銷模式之中。
更進一步，說明近年來提倡的「行銷3.0」觀念以及如何以創意架構行銷模式，讓行銷除了成為獲益的重要來源外，也能將產品與創作者的初衷傳遞給顧客，進而深植人心。
語言：中文?字幕：繁體中文 簡體中文 英文Creative Marketing?Course SummaryThis course first analyzes conventional marketing theories; through case studies, students are led to observe and think of successes and failures that result from marketing models. After being equipped with the correct understanding and developing an awareness for marketing theories and models, students are then inspired to put their creativity into marketing models. Furthermore, the “Marketing 3.0” concept that has been promoted over recent years and structures of creative marketing models are described to allow students to deliver products and intentions of creators to customers and to win over their hearts.Language: ChineseVideo Subtitles: Traditional Chinese, Simplified Chinese, English, Thai.
課程目標
1.透過行銷理論的基礎論述，讓學員有效率地瞭解重要行銷模式的發展與更迭。
2.藉由系統化的介紹方式，讓各階段的行銷演進為學員所知曉，並同時啟發學員們在現有基礎上如何注入新創意。
3.引導產官學界能夠進一步探索創意行銷的本質，並藉由設計思考的思維架構課程之進行，讓整體課程能夠從人的需求出發，並在學習過程中為各種議題尋求創新解決方案，並創造更多的可能性。
Course Objectives1. Based on basic discourse of marketing theories, students will effectively understand the development and evolution of marketing models.2. With systematic methods of introduction, evolution of marketing theories in each stage will be understood by students. At the same time, students are inspired to put their creativity into the existing foundation.3. The essence of creative marketing is further introduced to industries, governments, and academia for further exploration, and the structure of design thinking is taught in the course to focus on human needs. In the learning process, new solutions to each issue are looked for to bring out more possibilities.
授課教師
李智仁 老師教師簡介現職: 銘傳大學金融科技學院 助理教授實踐大學企業管理學系助理教授暨創意產業博士班導師原住民族委員會綜合發展基金管理會委員國際合作發展基金會(ICDF)諮詢委員學歷:國立臺北大學法學博士專業領域:金融科技與數據分析企業管理與行銷策略創意產業規劃與執行業界經驗:臺灣金融研訓院金融研究所所長暨大陸金融研究室主任行政院農業委員會蘭花運籌中心規劃委員Course Instructor IntroductionProfessor Li Chih-JeAssistant Professor, the School of Financial Technology and Applications at Ming Chuan University (Present)Class Mentor, and Assistant Professor PhD Program of Creative Industry, Bussiness Management Department, Shih Chien UniversityCommissioner, Indigenous Comprehensive Development Fund CommissionConsultant, International Cooperation and Development FundEducational Background: Doctor of Philosophy in LawProfessional Field:Financial Technology and Data AnalysesBusiness Management and Marketing StrategiesCreative Industry Planning and ImplementationIndustrial Experiences:Director-general of Taiwan Academy of Banking and Finance; Director, Mainland Finance Research OfficePlanning Commissioner of Orchid Logistics Center, Council of Agriculture, Executive Yuan.
01_行銷基本功 Marketing Basics 01月 1日 - 01月 7日
001_1-1總說
002_1-2行銷觀念與現代化商業模式 Marketing and the Modernized Business Model.mp4
003_1-3行銷策略的規劃 Planning of Marketing Strategy.mp4
004_1-4知己知彼
005_1-5不走冤枉路
006_1-6從設計思考(Design Thinking)看行銷 Marketing from the Perspective of Design Thinking.mp4
02_創意行銷1.0 Creative Marketing 1.0 01月 8日 - 01月 14日
007_2-1 內容行銷 Content Marketing.mp4
008_2-2 服務行銷 Service Marketing.mp4
009_2-3 包裝行銷 Package Marketing.mp4
010_2-4 直效行銷 Marketing.mp4
011_2-5 媒體行銷與社群行銷 Media Marketing and Social Media Marketing.mp4
012_2-6 行銷組合 Marketing Mix.mp4
03_創意行銷2.0 Creative Marketing 2.0 01月 15日 - 01月 21日
013_3-1 精準行銷(STP Marketing)概說Introduction to STP Marketing.mp4
014_3-2 精準行銷(STP Marketing)案例分析Case Study Analysis of STP Marketing.mp4
015_3-3 當行銷遇到大數據_認識Big Data When Marketing Meets Big Data_Getting to Know Big Data.mp4
016_3-4 大數據與創意行銷(一) Big Data and Creative Marketing (1).mp4
017_3-5 大數據與創意行銷(二) Big Data and Creative Marketing (2).mp4
018_3-6 (Big Data + Open Data) x行銷=_ (Big Data + Open Data) x Marketing =_.mp4
04_創意行銷3.0 Creative Marketing 3.0 01月 22日 - 01月 28日
019_4-1-1顛覆傳統的創意行銷3.0 (一) Marketing 3.0, Transforming Traditions (1).mp4
020_4-1-2顛覆傳統的創意行銷3.0 (二) Marketing 3.0, Transforming Traditions (2).mp4
021_4-1-3顛覆傳統的創意行銷3.0 (三) Marketing 3.0, Transforming Traditions (3).mp4
022_4-2文化行銷 Cultural Marketing.mp4
023_4-3協同行銷 Collaborative Marketing.mp4
024_4-4-1精神行銷(一) Spiritual Marketing (1).mp4
025_4-4-2精神行銷(二) Spiritual Marketing (2).mp4
026_4-5創意行銷1.0到3.0的比較分析 Comparative Analyses between Creative Marketing 1.0 and 3.0.mp4
027_4-6-1創意行銷3.0與企業社會責任的實踐(一) Creative Marketing 3.0 and the Realization of Coporate Social Responsibility(1).mp4
028_4-6-2創意行銷3.0與企業社會責任的實踐(二) Creative Marketing 3.0 and the Realization of Coporate Social Responsibility(2).mp4
05_文化、創意與行銷 Culture, Creativity and Marketing 01月 29日 - 02月 4日
029_5-1文創行銷還是文化行銷_General Introduction_Is Creative Marketing Cultural Marketing_.mp4
030_5-2文化(創)行銷要抓住人心的感動 Perspective_“Touching” People’s Hearts.mp4
031_5-3政府角度
032_5-4產業角度_「一源多用」與「跨界創新」擴大行銷內容.mp4
033_5-5 文化環境與創意行銷 Cultural environment and creative marketing.mp4
034_5-6-1 當文化行銷遇到科技 (一)When cultural marketing comes across technology(1).mp4
035_5-6-2 當文化行銷遇到科技 (二) When cultural marketing comes across technology(2).mp4
06_行銷成果的檢視與再創新 Marketing Result Examination and Recreation 02月 5日 - 02月 11日
036_6-1行銷的定價策略Price strategy of marketing.mp4
037_6-2行銷的管理與控制 The management and control of marketing.mp4
038_6-3創意行銷的人力策略 Human resource strategy of creative marketing.mp4
039_6-4創意行銷的品牌策略(一) Brand strategy of creative marketing I.mp4
040_6-5創意行銷的品牌策略(二)Brand strategy of creative marketing II.mp4
041_6-6創意行銷的國際化策略 International strategy of creative marketing.mp4
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